The Cinema Foundation

Future In
Focus

Become a Founding Donor.

CinemaCon Keynote

Our Mission

The Cinema Foundation is the first-of-its-kind all-industry group that will use data and collaboration to solve problems and promote and expand the exhibition industry.

The key priorities of The Cinema Foundation include:

Cinema Careers, Education and Diversity

Promoting the industry as a great place to work via recruitment campaigns, training programs, and opportunities for career growth.

Moviegoing Promotion and Creative Community Involvement

Building on NATO’s relationships with the creative community to grow audiences, promote the industry and diversify content options.

Center for Innovation and Technology

The Center will work to ensure the industry’s technology is future ready and meets standards that help key stakeholders including filmmakers, manufacturers and exhibitors while also avoiding costly barriers that do not enhance the theatrical experience.

Industry Data and Research

Data will be the key to effective industry messaging, promotion and innovation going forward and The Foundation will prioritize a data-based approach across all initiatives.

Industry Charities

Working with existing industry charities to expand their impact.

Become a Founding Donor

help us build the future of cinema TOGETHER

Your gift impacts the cinematic experience. Support for the Cinema Foundation means:

Increasing goodwill across the exhibition industry
Obtaining reliable pro-theatrical data to use with studios, filmmakers, investors, press, and more
Creating investment in industry-wide recruitment and training
Building deeper relationships across the cinema industry
Involving exhibitors in future technology
Innovating with a cross industry-wide thinktank to test solutions to grow exhibition

Movie theaters—and the broader cinema industry— experienced never-before-seen challenges in recent years from product supply to employee recruitment and retention to ever-changing ways to connect to our audiences. We are experiencing these shifts at a moment where we are all focused on rebuilding our audiences. During the pandemic, NATO provided critical work in addressing urgent needs. The Cinema Foundation’s mission was forged from this collective experience. It will harness these experiences to work to support and impact the health of the cinema sector both in the short term and for years to come as we expand our activities. The Cinema Foundation will build on NATO’s mission and relationships and expand NATO’s impact in ways that will help individual employees and companies as well as the industry as a whole. We are the Foundation of a great industry.

Thank You to Our Donors Who made the 1% Pledge

We Rise as one

26 Anonymous Donors
Akin Ventures
Athens Movie Palace
Aurora Cineplex
B&B Theatres
Bainbridge Cinemas
Bengie’s Drive-In
Caribbean Cinemas
Century Square
CineLux Theatres
Cinema 21
Cinema Cafe
Cinema Entertainment Corp.
Cinema West
Cinepolis
Cinetex
Cinionic
CKN Theatres
Coca-Cola
Collins Road Theatres
Commonwealth-Ghosen Theatre Corp
Coolidge Corner Theatre Foundation
Corydon Cinemas
Country Club Cinemas
Dakota Cinema
Darkside Cinema
Dolby Laboratories
Eaton Theatre
El Reno Cinema Co
Emagine Entertainment
Far Away Entertainment
Foothills Entertainment Company
Fox Theatres
Gross-Alaska
Guido Films
Harbor Springs Lyric Theatre
Harkins Theatres
Hermitage Theater
Historic Lynwood Theater
Hollywood 20 Cinema
Hometown Cinemas
Hoosier Hollywood
Jass Entertainment Inc dba Big Cinemas
Jones Theatres
Kerasotes Showplace Theatres
Kiggins Theatre
KJB Theaters
Larry H Miller Megaplex Theatres
LOOK Dine-In Cinemas
M C I C, Inc
Main Street Theatres
Mitchell Theatres
MJW LLP
Molnett Cinema
Movie Palace Inc / WyoMovies
Moviefone
MovieScoop

MV 4 Entertainment LLC
NCG Cinemas
New Castle Theaters
Northwoods Entertainment
Onyx Theatre
Orca Theaters
Paradise Cinemas
Patriot Cinemas
Phoenix Main Gate
Pickwick Theatre
Pix Theatre
Platinum Cinemas
Plaza Atlanta
Premiere Theatres
Prestige Theatres
Prime Cinemas Sonoma
quoin media & entertainment
RC Theatres
Regency Theaters of Arizona
Richland Cinemas
Roadhouse Cinemas
Roseburg Cinema
Rouman Amusement Company
Roxby Development
Roxy Theatre
Royal Cinemas
Salt Lake Film Society
Sanborn Theatres
SEEfilm Cinema
Seminole Theaters
Showplace Cinemas
Silver Screen Magic
Smithfield Cinemas
South Hadley’s Tower Theaters
Southwest Theaters
Spotlight of Hornell
Spotlight Theatres
Stanwood Cinemas
Stuart Cinema & Cafe
Studio C
The Beltonian Theatre
The Frida Cinema
The Historic Admiral Theater
Tobie Cinemas
Tri-County, Cineplex
Tropicana Theaters
Twilight Theatre
University Mall Theatres
Vickers Theatre
Vision Max Cinema
Visulite Cinema
Water Gardens Theatres
Wellfleet Cinemas
Zeus Digital Theaters

“I firmly believe in The Cinema Foundation and its important role in contributing to the magic of moviegoing. The Foundation will create dynamic employment opportunities for the industry’s future workforce and develop programs that ensure a healthy exhibition industry that brings economic and cultural vibrancy to communities across North America.”

Brian Schultz

Look Cinemas

Board of Directors

The Cinema Foundation Board of Directors is made up of both exhibitors and industry partners, based on the increasing need to work together to tackle issues facing exhibition. The Foundation is a true industry-wide group.