National Association of Theatre Owners
The Cinema Foundation

Future In

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Make the 1% pledge today!

CinemaCon Keynote

Our Mission

The Cinema Foundation is dedicated to promoting the essential cinema exhibition industry by developing future diverse workforces and growing moviegoing communities through research, education, and philanthropy.

Currently in its initial fundraising and hiring phase, the key priorities of The Cinema Foundation include:

Promoting the industry as a great place to work via recruitment campaigns, training programs, and opportunities for career growth.

Building on NATO’s relationships with the creative community to grow audiences, promote the industry and diversify content options.

The Center will work to ensure the industry’s technology is future ready and meets standards that help key stakeholders including filmmakers, manufacturers and exhibitors while also avoiding costly barriers that do not enhance the theatrical experience.

Data will be the key to effective industry messaging, promotion and innovation going forward and The Foundation will prioritize a data-based approach across all initiatives.

Working with existing industry charities to expand their impact.

Become a Founding Donor

make the
1% pledge

In order to be immediately impactful, we need the support of the industry. We are asking all recipients of Shuttered Venue Operators Grants for a donation equal to just 1% of their total award amount to the Foundation. Donations to the Foundation are not an eligible SVOG expenditure.

Movie theaters—and the broader cinema industry— experienced never-before-seen challenges in recent years from product supply to employee recruitment and retention to ever-changing ways to connect to our audiences. We are experiencing these shifts at a moment where we are all focused on rebuilding our audiences. During the pandemic, NATO provided critical work in addressing urgent needs. The Cinema Foundation’s mission was forged from this collective experience. It will harness these experiences to work to support and impact the health of the cinema sector both in the short term and for years to come as we expand our activities. The Cinema Foundation will build on NATO’s mission and relationships and expand NATO’s impact in ways that will help individual employees and companies as well as the industry as a whole. We are the Foundation of a great industry.

In order to be immediately impactful, we need the support of the industry. We are asking all recipients of Shuttered Venue Operators Grants for a donation equal to just 1% of their total award amount to the Foundation. We are also asking other stakeholders for meaningful support. This initial fundraising will allow the Foundation to build needed programs and key relationships at the outset and make an immediate impact as we emerge from the pandemic.

Be a Cinema Changemaker

Make a difference.
Make a donation.

Thank You to Our Donors Who made the 1% Pledge

We Rise as one

Bainbridge Cinemas
C.J. Theatres
Centruy Square Luxury Theaters
Cinema Cafe
Cinema Entertainment Corp.
Cinemaworld of Florida
D’Place Entertainment
Far Away Entertainment
Foothills Entertainment Company
Fox Theatres
Georgia Theatre Company
Harbor Springs Lyric Theatre
Harkins Theatres
Historic Lynwood Theater
Corydon Cinemas
Kerasotes Showplace Theatres
KJB Theaters
Larry H Miller Megaplex Theatres
Malco Theatres

Northwoods Entertainment
Paradise Cinemas
Patriot Cinemas
Pittsburgh Theater Company
Quoin Media & Entertainment
Richland Cinemas
Roseburg Cinema
Salt Lake Film Society
Seminole Theaters
Showplace Cinemas
South Branch Cinema 6
Spotlight of Hornell
Spring Brook Center
Stanwood Cinemas
The Historic Admiral Theater
Tri-County Cineplex
Tristone Cinemas
Western PA Theater Holding Co.
Zeus Digital Theaters

“I firmly believe in The Cinema Foundation and its important role in contributing to the magic of moviegoing. The Foundation will create dynamic employment opportunities for the industry’s future workforce and develop programs that ensure a healthy exhibition industry that brings economic and cultural vibrancy to communities across North America.”
Brian Schultz
Look Cinemas

The Cinema Foundation

Board of Directors

The Cinema Foundation Board of Directors is made up of both exhibitors and industry partners, based on the increasing need to work together to tackle issues facing exhibition. The Foundation is a true industry-wide group.



Jackie Brenneman

The Cinema Foundation

Tori Baker

Vice President

Tori Baker

Salt Lake Film Society



Brian Schultz

Look Cinemas



Eduardo Acuna

Cinépolis Americas

Adam150 final


Adam Cassels


Michelle 150x150


Michelle Maddalena

Dolby Laboratories



Katherine Twells

The Coca-Cola Company

Foundation Staff

Bryan Braunlich

Executive Director

Bryan Braunlich

The Cinema Foundation



Erin Von Hoetzendorff

The Cinema Foundation